@article{MDDE1A585,
title = "Baker Kings, Rice Liquor Princesses, and the Coffee Elite: Food Nationalism and Youth Creativity in the Construction of Korean "Taste" in Late 2000s and Early 2010s Television Dramas",
journal = "Academia Koreana",
year = "2021",
issn = "1520-7412",
doi = "10.18399/acta.2021.24.1.004",
author = "Bonnie Tilland",
keywords = "taste, Korean cuisine, globalization, youth, television dramas",
abstract = "A significant number of South Korean television dramas from the late 2000s and early 2010s feature a creative youth gourmet who develops their taste (immat [inline-graphic 01]) for their self-development and for national honor. This article examines three such dramas—Coffee Prince (K'ŏp'i p'ŭrinsŭ il-ho chŏm [inline-graphic 02], 2007), Bread, Love and Dreams (Cheppang wang Kim T'akku [inline-graphic 03], 2010), and Cinderella's Sister (Sinderella ŏnni [inline-graphic 04], 2010). While by the mid-2010s reality and variety programs were more likely to feature young cooks and tastemakers than television dramas, youth on screen in the rapidly globalizing 2000s and early 2010s grappled with tensions between cosmopolitan and national consumption. The article further explores the dichotomy between rote learning and duty on the one hand, and creativity on the other, arguing that the focus on creativity connects to educational reforms and broader social policies of the time."
}